UNDERSTANDING DIAMONDS: THE FOUR Cs
At the heart of our philosophy is the belief that knowledge is the key to finding lasting satisfaction. That's why we're passionate about educating our clients and sharing insights. The ‘Four Cs’ of diamond quality serve as the worldwide benchmark for assessing diamond excellence, acknowledged universally. The Four Cs of diamonds are: carat, colour, clarity, and cut. These four factors are the pillars of diamond evaluation and understanding them empowers you to make informed decisions.
With over 60 years of experience in the diamond industry, every diamond in our collection undergoes meticulous selection by our expert, Martin, ensuring they meet our stringent criteria for quality and brilliance.
By understanding and appreciating the nuances of colour, clarity, cut and carat weight, you can make informed decisions that align with your preferences and budget. So, whether you’re seeking a one-of-a-kind engagement ring, a statement necklace, or classic diamond stud earrings, let the Four Cs be your compass when choosing a diamond.